By Lorenzo Duca

In the last twenty years Japanese consumers have shown an increasing interest in “Made in Italy” products. As a matter of fact, Japan represents a mature and sophisticated market, in which many Italian companies had chosen to invest. So, it is fundamental to focus not only on the quantitative analysis of economical assets that are typical of the Japanese economy, but also on the importance of intercultural communication during the negotiation itself. Jalea Business helps students to get in touch with real situations thanks to a great number of exercises and videos, which are a better tool to comprehend the complexity of Japanese business environment.