4 Ps and Marketing mix, an insight

By <b>Lorenzo Duca</b>

By Lorenzo Duca

Japanese translator & market advisor

In the last twenty years the way the firms create their marketing campaigns is radically changed. It has been already established that the “Four Ps classification” by Jerome McCarthy that consisted in dividing the various marketing activities in four categories (Product, Price, Promotion, Place), is not the whole story anymore. In fact, if before the correct use of this tools were enough to create a well-done marketing campaign, nowadays consumers have become more and more aware of what they are purchasing and, as new competitors appeared on the markets, the companies switched their focus form the promotion of the product itself to the people they are selling to.


Japan’s foreign investments

Japan’s foreign investments Linkedin Instagram According to Nakamura, the economical fall is mainly caused by the tendency of Japan to “close the door” to foreign

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  • Graduated in Language and Society of Japan
  • MARCOM Post Graduate Programme in B2C Marketing
  • Currently: Master degree in Economics of Japan
  • Cross-Cultural Marketing